Reduction of Behavioural Food Risks: An Analysis of Economic Incentives and Social Context Factors in the German Poultry Chains

This paper describes an interdisciplinary research project carried out on behalf of the Federal Ministry of Consumer Protection, Food and Agriculture. The project combines the knowledge of food experts with decision-orientated approaches from microeconomics and the social sciences. It examines what it is that makes food business operators (from the feed industry to the retail trade) break (or not break) rules. Through the analysis of both economic incentives and social context factors, the project aims at contributing to an adequate design of prevention measures. Four offence-prone regulations identified in the course of the ongoing project are exemplarily examined with regard to the present incentive situation.asymmetric information, moral hazard, opportunistic malpractice, poultry, Agribusiness, Food Consumption/Nutrition/Food Safety,

Understanding and Managing Behavioural Risks -The Case of Food Risks Caused by Malpractice in Poultry Production

The probability that actors in economic relationships break rules increases with the profits they thus expect to earn. It decreases with the probability and level of short- and long-term losses resulting from disclosure. It also decreases with the level of social context factors and intrinsic values which shield actors from yielding to economic temptations. This paper assesses the relative merits of various scientific approaches concerned with risks in economic relationships and outlines their contribution to the study of opportunistic rule-breaking. Since the identification of (misdirected) economic incentives faced by firms and individuals represents the starting point for a systematic analysis of opportunism in any field, we also outline a microeconomic approach that systematically provides this crucial information. The approach is applied to the problem of food quality and safety threatened by opportunistic malpractice of food business operators. Its essentials are illustrated through a study which systematically searches for the temptations to break production-related rules in the poultry industries.asymmetric information, control theories, economic misconduct, game theory, moral hazard, principal-agent model, opportunism, protective factors, relational risks, Food Consumption/Nutrition/Food Safety, A13, K32, K42,

Understanding and Managing Behavioural Risks -The Case of Food Risks Caused by Malpractice in Poultry Production

The probability that actors in economic relationships break rules increases with the profits they thus expect to earn. It decreases with the probability and level of short- and long-term losses resulting from disclosure. It also decreases with the level of social context factors and intrinsic values which shield actors from yielding to economic temptations. This paper assesses the relative merits of various scientific approaches concerned with risks in economic relationships and outlines their contribution to the study of opportunistic rule-breaking. Since the identification of (misdirected) economic incentives faced by firms and individuals represents the starting point for a systematic analysis of opportunism in any field, we also outline a microeconomic approach that systematically provides this crucial information. The approach is applied to the problem of food quality and safety threatened by opportunistic malpractice of food business operators. Its essentials are illustrated through a study which systematically searches for the temptations to break production-related rules in the poultry industries

Understanding and managing behavioural risks: the case of malpractice in poultry production

Asymmetric information, Behavioural economic analysis, Control theories, Economic misconduct, Moral hazard, Protective factors, A13, K32, K42,

Reduction of Behavioural Food Risks: An Analysis of Economic Incentives and Social Context Factors in the German Poultry Chains

This paper describes an interdisciplinary research project carried out on behalf of the Federal Ministry of Consumer Protection, Food and Agriculture. The project combines the knowledge of food experts with decision-orientated approaches from microeconomics and the social sciences. It examines what it is that makes food business operators (from the feed industry to the retail trade) break (or not break) rules. Through the analysis of both economic incentives and social context factors, the project aims at contributing to an adequate design of prevention measures. Four offence-prone regulations identified in the course of the ongoing project are exemplarily examined with regard to the present incentive situation